Comments on: macca flees record industry dinosaurs

By: simon fellows

simon fellows — Fri, 15 Jun 2007 17:04:33 +0000

Sir i see and yes agree of course.
Decca was it.
Ah yes Dick Rowe.
Surely a bit of digging would uncover the personage who passed on that silly little childs book Harry Potter !

Off to the Yukon Sunday for new work.

Sinc. and thanks for replying

By: Tim Beadle

Tim Beadle — Fri, 15 Jun 2007 11:49:25 +0000

And the link for the above quote (sorry – not functioning properly today!):
http://www.37signals.com/svn/posts/403-year-zero-project-the-way-a-viral-campaign-should-be-run

By: Tim Beadle

Tim Beadle — Fri, 15 Jun 2007 11:48:24 +0000

And just when EMI have started offering DRM-free downloads via iTunes. I guess rejecting Digital Restrictions Management is only one step along the path to out-of-the-box thinking.
It’s interesting to compare and contrast with Nine Inch Nails’ latest release and the accompanying marketing campaign:

While record labels bemoan their sad plight, artists like Nine Inch Nails are coming up with creative ways to inject mystery and playfulness into the music promotion game.

The elaborate campaign for NINâ€™s new â€œYear Zeroâ€ album â€” 42 Entertainment is the agency behind it â€” is a great example of blurring the line between marketing and entertainment.

By: knackeredhack

knackeredhack — Fri, 15 Jun 2007 09:31:09 +0000

Simon,
Their original success and its scale was what was meant. My understanding from a George Martin interview I once heard makes this very clear, but I would need to verify my memory before posting. That it was retrospectively predictable is revealed by the universal mirth at the expense of Decca (I think, not HMV), who turned them down. George Martin’s response, as I recall, is much more humble.

There are those who doubt the quality of the Beatles. I can’t say I enjoyed them so much when growing up. But I’m with Howard Goodall on their ability and influence. Perhaps its just situational, aka old age. I also need to get over myself and go and buy a copy of Sgt Pepper’s in spite of all this hype.

By: simon fellows

simon fellows — Fri, 15 Jun 2007 08:27:39 +0000

Sir pray why would Le beatles be Black Swans ? Am being thick here.
Surely they are antithetical to that ?
Steady state sellers for the past 4 decades;the A and R man from ..was it HMV who rejected them…. he could have said they were black swans surely after they broke..but not now after this proven record ?
I can see his Mcveganess being a black swan vis whether or not it’ll be a big seller but not the Beatles.

Anyways please enlighten for us the thick.

Sinc.